uk film council


We work to make non-mainstream films more accessible in three ways:
• Improving access – our Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream regularly.
• Raising awareness – Our Prints and Advertising Fund provides £4 million every year to help British distributors promote non-mainstream films.
• Increasing the UK's leading websites for film fans looking to watch, buy, download or rent great films..


Mainstream cinemas: available to general public usually ties in with coporate or commerical entities.

Independant: produced mainly outside of a major film studio. most mass markerted films are low budget.

New technologies

New Technologies to target specific audiences:

Online shopping: links and adverts that suggest what other items you may want to buy persuade you to look at more film products that may be a particular genre. one example of this is the asda website it displays images of clothing,food and other items(electrical etc.) these images promot spiecif items for teh time of year eg christmas ideas. if you've ordered a certain food product it will provide other food and ideas on hwo to prepare your food.

Social networking: information on profile give indications to what you are interested in which allows sites to promote and advertise what you like ion your homepage and profile. Viral marketing could also happen on social networking sites and people can send links to each other increasing new films popularity.
Fopr example on facebook you can have a variety of options such as groups and fan clubs that send you notifications and news updates whne new events occur in a particular group e.g if you joined the group 'warner brothers' you will recieve notifications on what warner brothers are up to.its easier to connect with people through you likes and dislikes.

Billboards: target a wide audience because they presented everywhere around local areas. You can’t miss them because they are hugely displayed and in your face. for example billboards are usually placed along main roads/streets where many people will drive by and see them,attracting a wider audience, they are also a passave form of advertisment meaning you arent required to receive the advertisment of information yourself.

Text messaging and phones: companies send you message with new film releases and offers such as orange Wednesdays which offer a cheaper deal. This advertises a new film release as well as increasing a network popularity, for example orange offer orange wednesday with cinemas which give you 2 tickets fro the price of one, they also send text messages telling you when new films are out and what you can receieve from this offer.

Email: Companies’ can email you telling you of new offers if you subscribe, or become a member. You receive constant information on new releases. many people receieve spam emials from companies telling them of new offers and items that are on sale, for example when you register to a site you have to give in your email so the site can contact you to veriify your account and to make sure the can contact you in the future with new offers or queries.

Blue ray DVDs: the increase in picture of quality persuades you to buy the same DVD but on blue ray. A good marketing method is when a dvd is sold of a certain movie and the blue ray si then released in better quailty people feel forced to buy the same dvd but in blue ray in order to get the better quality film.

Blogs and podcasts: published critics- the audiences are free to give their opinion and review the films they’ve watched controlling the increase/decrease of films popularity. For example they have advertisements on the side of the pages and podacssts have links to other podcasts.

Stereotypes-sexuality

Sexuality Stereotypes2

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Higher,lowermiddle and class stereo type

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Physical Ability2

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Ethnicity Powerpiont

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Stereotypes Age

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Regional Identity presentation

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Gender

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Distrubution and production

logistics of film: is the supply chain that plans,implements and controls the storage of goods, services and related information.
when a film is completed it is made in 35mm prints that cost around £1000 each to be created.independent films can only afford a small distribution of prints. The production team sell the film to distributor who then sell the prints to cinemas. The producers for the film 'this is England' were given £90,000 from the lottery in order to triple their distribution, making it such a success.The process of the production of prints is: The prints are made,put into delivery vans,taken to cinema, placed on the assembly bench, through the projector and back through the same process to other cinemas. Theatrical coverage is the amount of cinemas that the films are and played at and how often.
licencing is where permission if given to producers to use intellectual property and rights to braodcast a film.The distrubtor must then pay royalties(a percentage of film profit) to the producers. There are two types of liecnening local and international. local licencing is the distribution receiving the licence to release and exploit a film in a particular country. international licensing is where they make sure films reach the market territories across the world. licencing also tkaes into account the certification of a film,making sure that teh ceritfication it is given is appropriate.
vertical intergration is where big companies such as working title and universal produce and sitrubute their films themselves. this means they dont have to sell the rights to distribute because the whole process is done by themselves. this maximising thier budget and profit.
priting and advertising is the quantity of release prints and trailers that are made and distributed.to advertise and exploit a film as best as possibles companies use a number of methods, these are: press material- posters,trailers and clips are displayed at press releases. films makers select only trusted and reliable press in order to get a goodf press response.
design and printing of posters- posters have a wide range of advertising strategies and benfits becuase they are displayed on key areas of transport and in popular places.
advertising campaign-this involved editorials,interviews and reviews.
press campaigns- Pr agency's are employed by small indpendent film makers. celebirty enodrsement is used in interviews.
previews- a good source of viral marketing is previews wtched by reviwers in articles and editorials.

Digital distrubution: is the practise of providing the contenet of a film ina digital format which is downloaded fromt he internet after prints of a film have run out. arguable digital distrubution makes the quality of a film worse because its compressed so much however a huge advantage to digital marketing is that its easier to send films as a computer file, its less out of a production teams budget and it will reach a larger audience.digital distribution is also less likely to get piracy because the films will already be on the internet in a better quality. one disadvantage to digital distribution is that it causes a huge loss of business for distributors.

film marketing: uk films are usually released on a Friday to ensure screen space and because people tend to go to the cinema at the weekend. There are 5000 new films released each year therefore distributors will aim to release a film that isn't at the same time as another well publicised film.

distribution

Distribution

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Merchandising

product placement: is where brand names and merchandise are used in a film or advertising to present the product or promote an upcoming film.
synergy:in general, may be defined as two or more agents working together to produce a result not obtainable by any of the agents independently.
The boat that rocked used many advertising strategies for example: move trailers, posters,and product placement.
The boat that rocked has a wide well known cast with different types of comedians widening the target audience, actors such as:bill nighy,phill hoffman,rys ifans, and nick frost.The usa released trailers of a narrator saying: in 1966 the British government banned rock 'n' roll on the radio. Until one American deejay and a band of renegades launched a radio station on the high seas and raided the air waves."
AN important marketing facotr for the film is that its based ona true sotry therefore envolves real life events and a historic background.

James bond teamed up with sony to advertise sony products and promote the new james bond film, sony merchandise features in the film and danial graig the present james bond features in an advertisment for sony. this promotes both the film and the product. James bond popularity is so great because it was preivously a book in 1953 by ian flemming and is the longest running character and the most successful.

forms and direction of gaze

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Chracter Reprsentations

http://www.youtube.com/watch?v=ie4kvVgdhWQ

The character of Carolyn is represented at the beginning of American beauty as a strong successful business woman dominating and contrasting with her husband Lester. Her career appears to be the only thing that’s important to her and throughout we're made aware that she’s determined to appear happier and more confident than she really is, this follows the theme of appearance Vs reality which is a key theme in the film not only concerning Carolyn but other characters such as angela,colonel Fitz and Ricky. The quote: 'I will sell this house today' shows her determination and desire to self motivate and become independent in order to be successful. it also sounds almost robotic as if she’s working like a robot so that Carolyn achieves everything perfectly in the right way. The mise en scene of the scene is a dark and dull room, made darker when Carolyn closes the blinds; the closing of the blinds could symbolise her locking herself up away from the real world so she may be able to express her feelings in a private prison, the blinds could also represent the prison bars and that Carolyn is trapped in her own emotions.carolyn is wearing colourless clothes in the scene to show her lack of confidence and to blend in with the dull and colourless surroundings. The mid shot camera angle that focuses on Carolyn’s face when she has a sudden burst of emotion forces the audience to watch because there’s nothing else to look at, making us feel uncomfortable as a supposedly strong character looses our respect but we also grow sympathy for her which we didn’t have previously because she appeared cruel and confident and career obsessed.
The music used in the scene begins with a slow piano that is often played in parts of the film. At the climax of her emotions jazz blues music is played, possibly to signify the end of her outburst and the regaining of her composure. The director wants to shock the audience and make us feel uncomfortable as we’re faced with the reality of the characters true emotions and personalities.
At the beginning of the film we dislike Carolyn because she is represented as a materialistic, neurotic and obsessive and unloving person, although early on our mind are quickly changed when she displays a burst of emotion. We can connate from the scene that Carolyn’s inability to communicate her emotions may be one reason that her marriage is a unhappy one.

Distribution and marketing

Define: above and below the line: •Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organizational business and marketing communications, are advertising.•In film, those costs that occur before filming, this includes salaries of the talend and creative team (director, producer, screenwriter).
The marketing strategies for the film 2012 were: trailers,viral marketing website, campaign,broadcast over commercail television, and podcasts.
The budget for the film was $200 million.
The marketing strategies for the film 'men at stare goats' are: posters,televsion advertising and the fact that it was already a book gives it publicity.
The budget for the film was $25 Million and grossed $13,309,000.
The marketing strategies for bunny and the bull are: Trailers,reviews,youtube clips, and posters.
In 1994 when the film 'four weddings and a funeral' was realeased, there weren't as many marketign strategies available as there are today fro example below the line statgies such as youtube, podcasts,and internet based links weren't around in 1994. The film would of used stratagies such as: posters,television advertsing, viral amrketing and tv and radio. the use of merchandising is a fairly new idea.

This is england

1.How does the budget of a instituion affact the production practises used to appaeral to the target audience?
Shane meadows usually works on a low budget therefore he is forced to improvise features such as: speical effects,location,actors and camera angles. The film this is england is set in 1980, however meadows was unable to create a set due to the low budget therefore he had to find a location that hadn't been modernised since the 1980s. The actors used in this is england weren't very well estblished however this isn't necessarily a bad thing because(that with the lack of camera angles)creates social realism and makes the audience feel that they are veiwing and are involved in a real life situation which couldnt be achieved with well known actors or a variety of camera angles. The film hot fuzz has a larger budget and uses well known actors with the same techiniques from other films that the production team has made, this could limit the target audience to people that enjoy those actors style and the way the film is produced.
With each film meadows is widening his target audience; this is england focuses on the 1980s and issues such as viloence and bullying which again creates social realism allowing the audience to relate to the situation. the main chracter,shaun also invites a younger target audience as he is young himself; he is a likeable character because of the way he talks and behaves which could be improvisation from the actor himself. One of meadows techiniques is improvisation; he does this in the script, much of the script is formed by the actors themselves portraying a more realistic scenario in the film. The way that meadows doesn't focus too much on lighting and camera angles gives his films originality; it also gives the audience a sense of how people coped in the 1980s when unemployment was high and a war was being fought. meadows proves that a low budget doesn't create a poor film and that relationships with the actors and improvisation create success.